Innovator’s Toolkit Series Winter 2015

Innovator’s Toolkit Series Winter 2015

Learn the Secrets to Launching a Successful Startup Company!

From uncovering financing options to capturing your market this series is focused on providing the most effective best practices for company development, and is designed to provide innovators with valuable insight from ‘been there, done that’ mentors, entrepreneurs and executives.

Why choose this program?

The Toolkit series is comprised of six half day sessions, which provide the most effective best practices for company development. Due to the extraordinary value extracted from overall course content, take away materials, and ongoing mentoring via the Entrepreneur-In-Residence (EIR) Program, in reality, the benefits of the series outweigh the cost tenfold.


Session 1: “Market Discovery” – February 18, 2014
Learn to identify customers willing to pay for a solution while gaining valuable insight into what they demand. This session provides innovators with a better understanding of the process for bringing a tangible market connection to their innovation.


Session 2: “Business Model Design” – February 25, 2014
Learn about the integrated nature of a business model, and how to examine and refine the revenue model to support its delivery. This session demonstrates a method for identifying and designing the key elements needed to deliver value to customers.


Session 3: “Market Capture” - March 4, 2014
Set your offering apart in a meaningful way.  Not only will innovators learn to build an authentic brand that is connected to its customers, but they will also learn about market planning and how to get from concept to first sales to growth.


Session 4: “People + Leadership” - March 11, 2014
Build '€˜mental capital'€™ as a key part of your startup.  Using a leadership model that gets results, innovators will gain an understanding of advisory board creation, the value of networking, mentor groups, and how to attract the right people to an organization.   


Session 5: “Intellectual Property Strategy” - March 18, 2014
Did you know if you file for a patent too early, you can limit your chances for success? Determine whether and when you need intellectual property protection. Innovate Calgary'€™s intellectual property experts provide answers while guiding innovators through the full breadth of intellectual property protection options for their companies and technologies.


Session 6: “Money & Milestones” - March 25, 2014
Discover the diversity of available financing options.  Learn from investors and fellow entrepreneurs about financing your opportunity, from seed to venture capital, and the pros and cons of each.  Innovators will learn the importance of managed growth, when and how to '€˜bootstrap'€™ without giving away equity, banking options, and how the government can help with funding and grants. 





Networking Breakfast

9:00am to 12:30pm

Core topic

12:30pm to 1:30pm

Wrap up and working session with the EIR team

1:30pm to 2:00pm

Extra working time with EIR team



Space is limited! A maximum of two attendees per company is permitted. The second attendee must register separately. Register for one or more sessions, or the whole series.


For more information about the Innovator’s Toolkit, please contact:

Madeline Dowhaniuk

Programs Coordinator, Entrepreneur Development